The portable sanitation industry in the United States is a significant sector, with annual revenue exceeding $3.3 billion and projected to reach $3.6 billion by 2030.1 This market encompasses portable toilets, handwashing stations, and other sanitation solutions tailored to various applications.
In the past five years, the portable sanitation industry revenue has grown at a compound annual growth rate (CAGR) of 5.1%.2 This is encouraging news if you own and operate a business in this sector. However, it's important to note that the portable sanitation industry is both competitive and cyclical, and weather conditions and other geographic factors can also impact it. As such, you need a sound business strategy to maintain your rental income and keep your business moving forward. This Huddle Business Capital blog article offers valuable tips for portable sanitation businesses that you will find helpful.
Identify your intended market.
If you have developed a business plan for your portable sanitation company, you've likely included a detailed section that outlines your intended market. This section should delve into the specific needs and preferences of your potential customers, providing insights into their unique requirements, demographics, and preferences. Understanding this information can help you tailor your services effectively.
Portable sanitation is widely utilized in various industries, with construction representing approximately 40% to 50% of the nationwide demand for portable toilets.2 Other sectors include outdoor events (festivals, concerts, weddings, sporting events), agriculture, recreation, and emergency relief efforts. Once you have determined the market—or multiple markets—you can reach out to business owners in your service area to inform them about your services.
Market your portable sanitation company.
An effective marketing campaign can highlight your portable sanitation company's offerings and help differentiate it from the competition. There are several strategies to consider, including an SEO-optimized website, local advertising, social media management, and local partnerships. Additionally, it can be beneficial to contact your target audience—such as contractors, construction business owners, event planners, and municipalities—directly through telephone calls or direct mail to provide information about your company.
When crafting your marketing messages for your website and complementary materials, provide an overview of your company, including its history, mission statement, and contact information. Plus, emphasize the solutions you provide. These might include standard portable toilets, luxury restroom trailers, and eco-friendly options. Highlight features like sanitation, ADA compliance, regular maintenance, and timely deliveries and removals.
Invest in durable portable sanitation equipment.
The equipment you stock is vital to the success of your portable sanitation business. It serves as the foundation for your operations and directly impacts the quality of service you provide to your customers. So, invest in high-quality portable toilets and sanitation equipment. Consider features such as eco-friendliness, user comfort, and ease of maintenance. It's also wise to offer a variety of units for different clientele, including standard, luxury, and ADA-compliant options.
The cost of purchasing portable toilets and sanitation equipment can add up quickly, especially if your company is experiencing growth. To preserve your capital, consider exploring options for equipment financing or leasing. Both of these options eliminate the need for a large upfront purchase.
When you finance portable sanitation equipment, you receive a lump sum of money to purchase the equipment. You then repay the borrowed amount, plus interest, over a predetermined period. Once you have completed your payments, you own the portable sanitation equipment outright.
Portable sanitation equipment leasing provides access to equipment through rental payments that include interest. At the end of the lease term, you do not own the equipment. However, your lease agreement may offer several options at that time. For example, you may choose to return the equipment, purchase it at its fair market value, or upgrade to newer equipment.
Maintain your equipment.
Properly maintaining your portable sanitation equipment is essential for ensuring its longevity and effectiveness. Regularly inspect and clean all components, including tanks, pumps, and hoses, to prevent the buildup of debris and odors. Schedule routine checks to identify any wear and tear or potential malfunctions early on.
It is also important to follow the manufacturer's guidelines for servicing and sanitizing the equipment. By doing so, you can enhance user experience, promote hygiene, and ensure compliance with health and safety regulations.
Focus on customer service.
Another way to set your portable sanitation business apart from the competition is to provide your customers with exceptional customer service. Make sure your employees are thoroughly trained and knowledgeable about the sanitation equipment you provide. Additionally, consistently delivering units on time is crucial, especially for time-sensitive events.
When a customer experiences an issue or concern, listen to them without interruption. Once you have assessed the situation, provide a prompt resolution by clearly explaining the steps you will take to address their problem. This approach not only helps to resolve the immediate concern but also fosters trust and loyalty in the long term.
Become involved in your local community.
One way to build brand awareness is to participate in local events, volunteer for local organizations, or join community groups. For instance, offering complimentary or low-cost portable restrooms at farmers' markets, parades, or other community functions can make a positive impact. Every contribution helps foster a vibrant and supportive environment, while also raising awareness of your portable sanitation business.
Sources:
1 - https://www.ibisworld.com/united-states/industry/portable-toilet-rental/4716/
2 - https://www.curbwaste.com/how-profitable-is-a-portable-toilet-business
Disclaimer.
This Huddle Business Capital blog article is purely educational and contains general information and opinions; it is not intended to provide advice or recommendations of any kind. Huddle Business Capital is not affiliated with nor endorses the companies mentioned in this blog article.
